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What students have to say...

Erik L.
Owner and Director, REINVENTIS Innovation

Really well done course! As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.


"Getting to Yes"

Ryan D.
VP Organizational Learning and Development

Loved the course format and the bite size learning as well as the resources and templates. The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.


"Behavioral Science & Psychology 101"

Brett C. 
Founder, Opendoor Marketing

Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).


"Behavioral Science & Psychology 101"

Livyo H.
Digital Analytics Expert, BSH

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.


"How to Create Persuasive Experiences"

Get Instant Access to: 

Lifetime access to all course materials

Access to exclusive live office hours

Actionable step-by-step video lessons

Easy-to-follow downloadables, cheatsheets, and more

Worksheets that take you through every step of the behavioral science application process

100+ real-world examples and analysis of brands applying these principles

Customer Motives Map: My proprietary model based on proven research, to help you quickly figure out what principles to apply and where for more persuasive marketing messages.

Free BONUS eBook

Personalized support and feedback 

Certificate of completion to show off your knowledge (certified via the blockchain)

Add your certificate on your LinkedIn profile with one click 

  • Total payment
  • 1xGetting to Yes: Persuasion 101$200

All prices in USD