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Bilge B.
Global Consumer Business Insights & Analytics Lead, GSK

Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. Nice one for marketers at different level of knowledge on BeSci.

Ryan D.
VP Organizational Learning and Development

Loved the course format and the bite size learning as well as the resources and templates. The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.

Brett C. 
Founder, Opendoor Marketing

Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).

Livyo H.
Digital Analytics Expert, BSH

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

This course IS for you if...

Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value. 


You work on advertising and marketing across the customer journey. This course touches on marketing across the ENTIRE customer journey, because that's what customers experience. 

  You're a beginner or intermediate learner who is interested in traveling the road from basic principles advanced applications.

This course IS NOT for you if...

 You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.

 You want to learn these principles to manipulate your customers into doing something they don't actually want to do.

Get Instant Access to: 

Lifetime access to all course materials

Access to exclusive live office hours

12 actionable step-by-step video lessons

Easy-to-follow downloadables, cheatsheets, and more

Worksheets that take you through every step of the behavioral science application process

175+ real-world examples and analysis of brands applying these principles

 CHOICE Canvas: My proprietary method to get from customer challenge to behavioral solution, in only three steps

Free BONUS eBook

Personalized support and feedback 

Certificate of completion to show off your knowledge (certified via the blockchain)

Add your certificate on your LinkedIn profile with one click 

  • Total payment
  • 1xBehavioral Science and Psychology 101$249

All prices in USD