Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci.
Loved the course format and the bite size learning as well as the resources and templates.
The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value.
You work on advertising and marketing across the customer journey. This course touches on marketing across the ENTIRE customer journey, because that's what customers experience.
You're a beginner or intermediate learner who is interested in traveling the road from basic principles advanced applications.
You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution. You want to learn these principles to manipulate your customers into doing something they don't actually want to do.